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New E-commerce Site Quickly Builds Customer Confidence with GeoTrust SSL Certificates

For WaterFilters.NET, reassuring customers that their transactions are safe is critical to the company's success. That's why they turned to GeoTrust SSL certificates with Extended Validation. With the green EV bar and the GeoTrust Site Seal, WaterFilters.NET has seen a 20 percent rise in conversions1 and successfully set itself apart in the competitive market for water treatment supplies.


A lot of other sites use GeoTrust, so we knew that the name would be familiar to our customers. Beyond that, we were looking for a high-quality SSL partner with a great track record that offered the best price, and that's just what we found in GeoTrust."

Tony, Marketing Specialist, WaterFilters.NET

  • Retail e-commerce
Key Challenges
  • Differentiate company from a range of online and offline competitors
  • Reassure customers that web-based store is trustworthy and transactions are secure
  • Lower cost of SSL security by finding a more affordable solution from a credible provider
  • GeoTrust® True BusinessID with Extended Validation (EV)
  • Increased online conversions by 20%, leading to more sales and higher revenue
  • Lowered overall cost of SSL security while obtaining stronger EV encryption
  • Successfully differentiates company from numerous online and offline competitors