HSTS adoption by industry

Share of websites sending an HSTS policy.

web average = 34.4%Finance: 49.6; +15.2pp vs web average = 34.4% (better); n=34943 Finance +15.2ppE-commerce & Retail: 47.7; +13.3pp vs web average = 34.4% (better); n=153639 E-commerce & Retail +13.3ppGovernment: 46.3; +11.9pp vs web average = 34.4% (better); n=22430 Government +11.9ppHealthcare: 44.8; +10.4pp vs web average = 34.4% (better); n=43301 Healthcare +10.4ppTelecom: 38.2; +3.8pp vs web average = 34.4% (better); n=7357 Telecom +3.8ppTravel & Local: 35.8; +1.4pp vs web average = 34.4% (better); n=59026 Travel & Local +1.4ppEducation: 32.9; −1.5pp vs web average = 34.4% (worse); n=104381 Education −1.5ppSoftware & Internet: 32.8; −1.6pp vs web average = 34.4% (worse); n=234505 Software & Internet −1.6ppNews & Publishing: 32.8; −1.6pp vs web average = 34.4% (worse); n=34946 News & Publishing −1.6ppAdult: 28.8; −5.6pp vs web average = 34.4% (worse); n=25205 Adult −5.6ppMedia & Social: 27.3; −7.1pp vs web average = 34.4% (worse); n=122588 Media & Social −7.1ppCloud & Infrastructure: 24.8; −9.6pp vs web average = 34.4% (worse); n=53759 Cloud & Infrastructure −9.6ppGaming & Gambling: 22.3; −12.1pp vs web average = 34.4% (worse); n=91102 Gaming & Gambling −12.1ppOther: 19.7; −14.7pp vs web average = 34.4% (worse); n=12818 Other −14.7pp
Better than benchmarkWorse than benchmark

Denominator: websites · n per cohort in the table

Finance leads at 49.6%; Other trails at 19.7%.

View as table
SliceSharevs benchmarkn
Finance49.6%+15.2pp34,943
E-commerce & Retail47.7%+13.3pp153,639
Government46.3%+11.9pp22,430
Healthcare44.8%+10.4pp43,301
Telecom38.2%+3.8pp7,357
Travel & Local35.8%+1.4pp59,026
Education32.9%−1.5pp104,381
Software & Internet32.8%−1.6pp234,505
News & Publishing32.8%−1.6pp34,946
Adult28.8%−5.6pp25,205
Media & Social27.3%−7.1pp122,588
Cloud & Infrastructure24.8%−9.6pp53,759
Gaming & Gambling22.3%−12.1pp91,102
Other19.7%−14.7pp12,818

Source: GeoTrust Research — The State of SSL/TLS, October 2026