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New E-commerce Site Quickly Builds Customer Confidence with GeoTrust SSL Certificates

When custom t-shirt company launched its online store in 2009, it needed a name customers could trust to secure e-commerce transactions and build customer confidence in its web site. The Sacramento, California-based company turned to GeoTrust for SSL certificates and has stuck with them as the business has grown from a small startup to a successful business with customers around the globe.


"We searched around and decided pretty quickly to go with GeoTrust," says Lohr. "We wanted to convey from the get-go that we were a legitimate, safe site and the GeoTrust name is one our customers recognize and feel good about."

Josh Lohr, Marketing Manager,

  • Online retail
Key Challenges
  • Secure transactions to earn customer trust and build confidence in new business
  • Differentiate company in a highly competitive market
  • Find effective, affordable security ideal for a fast-growing start-up company
  • GeoTrust® True BusinessID Wildcard
  • Experienced rapid growth thanks to well-known, credible security
  • Minimized online security costs during startup phase and keeps ongoing costs low
  • Instills confidence on every web page with GeoTrust Site Seal